That's a very good question. It's typical. Time and again I meet up with various investors from francophone countries, etc.
What is important is that as of now the region is undermarketed. There is a lot of potential. It's not about the marketing within cities in Ontario. I will cite one example.
Recently, there was a groundbreaking ceremony for a company that is into indoor farming.
All they wanted to know was whether there was a greater opportunity, by having a presence within Niagara, to connect them so they can get into the United States. Beyond that, could companies look forward to any specific incentives to building up their incubation phase, beyond the help on the operational side, and at some point enable them to have market development opportunities?
It is not the marketing specifically of Niagara because we did identify its challenges, but as of now the region is still undermarketed. If you brand it well, this region offers a great opportunity for international companies to build housing. Not only that, if we can create specific clusters.... When I say clusters, in medical clusters there are companies that are opening up their opportunities for medical formulations, or having cancer care smart centres where you will have technology transfer from the international world coming into the region with investments, incubation, and partnering with the local companies.