I don't know that working with other industries outside aviation.... I don't know that we do that, typically, but I would suggest that within aviation there's such a diversity of types of jobs. We have everything from hospitality, which are flight attendant jobs, to maintenance engineers, which is very much a trade, all the way through to pilots, which of course is a professional skill that takes years to develop, and then everything in between.
Of course we need pilots, but I like to think of pilots as job facilitators. For every pilot we have.... I think Air Canada has maybe 3,500 pilots, but think of the tens of thousands of jobs that are linked to those pilot roles in having those aircraft in transport.
I don't know that we do cross-disciplinary recruitment and outreach the way we could, but I would suggest that there's a tremendous amount of diversity within aviation.