I wish I could answer that as an airline executive, which I am not. It's an interesting question. One of the members of the audience today works with a foundation called Elevate, and they're studying right now why women don't look at aviation as a career for economic security. They certainly would make a lot more money as a pilot than as a flight attendant. I don't have the answer to that.
There is a model in Europe, a cadet program. For example, Lufthansa has a European flight training academy. They do the ground school, and then once you've finished, you start with a feeder airline to Lufthansa. Eventually you move into Lufthansa. There's a signing bonus once you start, and you gradually repay your training once you start with a feeder.
There are pros and cons to that model, as Robin may attest. I'm not sure why Air Canada hasn't looked at it. They haven't had to because in the past people were clambering over each other to get an airline job when there was quite a lack of them. This is a complete change now.