I think with the thousands and thousands of kids we've taken up for flights, they see it as a free flight. We have found with our program that it's the parents who are the hindrance. When the child says they want to become a pilot, their natural reaction is, “You're going to crash and die. No. You can't do that. Nobody in our family has ever done that.”
We changed, and this year in the program you have to already be of flying age. We had seven events where we took them up. If they were in high school, the parent had to come for the flight as well. At every single one of the events, we had anywhere from one to three people sign up, with the flying school that was there talking to them on the spot. I think we have to look at the older kids, not the little ones.