I think what has to happen is that we have to sell the career, not the start-up. One of the issues is that for years when I would talk to parents, for example, at my previous school and I would explain, they would ask how much it costs for training, and I would tell them. Then they would ask, “How much can they expect to earn when they start working?” and I would explain to them that it's literally slave wages when they first start in the industry. That's where the disconnect happened. However, if you took the time to explain to them that that's considered an apprenticeship, that over a period of two or three years that salary changes dramatically, especially in this day and age, and that the progression is so rapid, like the young man you were talking about.... He went from slave wages to a very, very decent salary in a very short time.
To me, that's the most critical aspect. You don't just sell the training. You sell the career. To me, that's the way to do it because if you just sell the training, people just click out and they're gone. They'll never come back because they just get that sticker shock.