In the approach for smart cities, I think you need to remember that.... I'll use St. Albert again as an example. We have a brand. We're “The Botanical Arts City”, so the smart city recognition that St. Albert gets is not our brand. We didn't set out to be a smart city. We set out to use smart-city technologies to enable our core values, such as a safe and healthy community, etc. When you're taking on these technologies, they need to be embedded into the thought process of your administration, your council, and your public.