I would suggest the point I raised as one possibility, which I think maybe picks up on the point that Cathy was making as well about how you engage people. I think one of the ways might be to get better data.
There's a really great research centre at Cambridge, which is a smart infrastructure centre, where they're thinking about all the technology that's available for us to use to get better data to show what assets we are using and which ones we are not. If we can get better data, we might be able to actually expose the data that some of the assets and some of the infrastructure we have, we don't need, and they're very costly to maintain.
If we could put that kind of data in front of people and say that we're spending a lot of money maintaining assets we don't need and here's where we're going, and that we could be investing in or repurposing infrastructure for these reasons, I think that might be quite a seductive argument.