Thanks to the committee for having MacKay Meters here, and for the invitation to speak to you all today.
My name is James MacKay. I'm very honoured to be here today representing my company, MacKay Meters. I'm a third-generation business owner whose head office and worldwide manufacturing plant is based in a beautiful rural community called New Glasgow, Nova Scotia.
MacKay Meters has proudly been in business for just under 60 years, and our product can be found on every continent and in over 20 countries. MacKay Meters is a parking technology company that specializes in the design, manufacture, and distribution of parking hardware, along with the development of parking-related software platforms that not only control set hardware, but also help our clients, which are mainly towns, cities, universities, and hospitals, create an educated and efficient approach to their parking systems.
We use real-time data that is generated at our meters to provide financial information, maintenance alerts, map-based reporting, along with an array of important analytics that help our clients drive their systems more efficiently than traditional practices.
The parking industry has made significant technological progress over the past five to seven years. It is certainly safe to say that the parking meters are no longer dumb or stupid. The industry as a whole has seen many large, multinational, Fortune 50 companies enter with varying degrees of success. It may have something to do with the revenues that are linked to any parking system being typically the second-largest revenue generation for any community. Or, it may be the technology that has now arrived into our industry.
With the new buzzword “smart city”, coupled with the technology now available, the former simple parking meter has changed significantly, and in my opinion, is one of the keys not only to kick off but also to fund smart city initiatives throughout the country. And when I mention smart city, I don't necessarily just mean “city”. That's the buzzword. It should really be smart community; it could be smart town, smart hospital, or smart community. When I am talking about this, I am referring to large, small, and medium-sized communities being able to use this type of technology to kick off their smart initiatives.
While most are still wondering what makes their cities smart or how to make their cities smart, my company is providing cities with at least some of the answers. We produce the most technologically advanced and greenest smart parking meters in the world. We are using very efficient solar-based power supplies that render our meter battery neutral. We are using metal-equivalent materials and recycled materials that are increasing our security while reducing our carbon footprint on many levels. We use both wireless GPS and Wi-Fi networks that are available to us for real-time information and alert notifications. We do all of this while adhering to the rigid, stringent PCI PA-DSS security standards covering secure transfer of credit card payments; FCC and IC standards covering the certification of our radio and electronic equipment in both Canada and the United States; and also ISO 9001 manufacturing quality control standards.
Given that most of my clients are municipalities in North America, we have had the unique privilege of working closely with so many progressive cities out there. As they learn, we learn with them, which is fantastic. In the U.S., San Francisco is considered one of the most progressive cities in America, and is a client of ours. We are helping them make their parking system smarter by using our products. Also, Columbus, which recently won the U.S. DOT $40 million smart city challenge, after competing against 77 other cities in the United States, is also a client of ours. We are working with them to make their city smarter. In Canada, I have clients from coast to coast, such as Vancouver, Moncton, and Victoriaville. These cities are eager for technology, and we are helping them put the latest and greatest on their streets.
That said, MacKay is helping cities both near and far become smarter and greener by using Canadian-made hardware and Canadian-developed software. We bring smart technology to the streets allowing unique customer experience on the front end, while providing smart analytic software on the back end. Since our products generate revenue—and that is a good point, as our products indeed generate revenue—they are the perfect product to start with and fund any smart city strategy out there.
We do not have to look far for this technology. It is local, it is proven, and it is established. Smart and green do not have to be more expensive: on the contrary.
I am very much looking forward to any questions you might have. Thank you again for this opportunity.