No, it's not a bluff. You'd be prepared to move your business to the competitor. You will go to the primary carrier and say, “What can you do for me for rates on service?” The primary carrier would say, “This is what I can do for you.” You would say, “That's not good enough. I need to meet a time window for my customer in the U.S. and you're not providing service that allows me to get product within that contract window.”
On September 12th, 2017. See this statement in context.