I think to your point, more transparency and a greater.... You know the old saying, of course, of buyer beware. A better-educated and better-informed consumer will lead to a more competitive environment. There's no doubt about it.
At the end of the day, what is important to also keep in mind is—I think some of our member airlines spoke to this—the wafer-thin margins on which airlines operate. I think it was WestJet that talked about clearing in terms of profit about $8 or $9 per passenger. That puts into context what we're talking about.
In terms of viewing the industry, I think it's useful to look at it like going to dinner for an all-you-can-eat buffet as opposed to a fancy, five Michelin-star restaurant. You go for the all-you-can-eat buffet and you might need some medication afterwards; there might be a little indigestion. That's the reality, unfortunately, when you operate with those margins where you need volume. That's the reality in which we operate. This is why, as we've said, we have to change the economic foundations on which our system operates. Do that and the picture changes dramatically.