We spent a lot of time on the reasonableness thing. I might just move to a different issue.
I think, Mr. Nantais, the third issue that you raised was around getting a message that's going to sink into your consumers and not being too prescriptive in sending form letters that are going to wear them out. Anecdotes are helpful to me, but do you actually keep data on the most effective way of reaching your users, and if so, what have you found?