Definitely the vernacular of our ocean front is part of our brand. It's a part of who we are. That's one of the reasons we initiated this cleanup. Absolutely it affects how people view you and how you view yourself.
Interestingly on this issue of whether you need to react to something before it sinks, absolutely. We had a case—and I believe it's a claim in with these guys—of a fairly large barge that was listing. It had wrecked cars on it. It had old excavators and stuff on it. People were squatting on it, living on this barge. The Coast Guard came up and they couldn't.... This was prior to this act. We believe this act will have a positive effect on this type of situation. It was listing, listing, listing, listing. I said, “Can't you do anything? It's going to sink. Isn't it going to be a much more expensive problem?” They said, “We can't board it.” They eventually made a deal with the boat owner that he would relinquish ownership as long as he wasn't on the hook for any of it. That was the only way to deal with the problem.
Twenty minutes after they made that deal—it took them a day and half to get there—the cargo, the cars, and all the stuff shifted and it sank. It became a half-a-million-dollar problem to the water lot owner.