From a monetization perspective, I think the bigger change in automotive, although we all talk about autonomous drive and automated drive, will be the change in the architecture of the vehicle. There's going to be an ecosystem built around the car.
The best comparison is Android for the phone. There will be an Android for the car. There will be two or three ecosystems, just as today there are iOS and Android, but it won't be Android, because there are very specific properties around security and safety.
However, I think there's a huge opportunity. The car makers are looking at a completely different business model of how to make money in the future. Part of it is data, and the other part is how they sell services into the car. The way people will own cars will be very different in the future. You may own a convertible during the summer and then a sport utility during the winter, but people are going to want their features to follow those cars—seating positions, for example. When people talk about a smart phone on wheels, it actually is headed in that direction.