In the early days of the pandemic, the industry collaborated in an unprecedented way—to use the buzzword of the year—and shared health protocols. In fact, they were used as an example of what other sectors could use. We demonstrated that we could continue to work safely by prioritizing not only our workers, but also their families and communities. We're very appreciative of being an essential service and we delivered on that. We have a good track record.
We do have a shortage of skilled workers. We have a campaign called Talent Fits Here. We are actively trying to reposition the industry as a career of choice. There has been talk in the media about a “she-cession”. Our industry can offer great jobs to women, who are mainly over-indexed in the service industry and under-indexed in construction.
That's what we want to do. We want to work with the federal government to attract women—young women and all kinds of women—and other under-represented segments to get those good-paying and consistent jobs. That's certainly an eye-opener for many when they've seen construction continue to work and to deliver on the amazing infrastructure that's needed for our country.