I would tie profitability to investment, of course.
A number of factors determine profitability, the first being operating income—the ability to generate revenue. A big chunk of a company's profits are reinvested, and yes, because of the country's size, those investments will have to be greater. It's important to recognize that fact. It is the reason why it has taken so long to provide service in rural and remote areas. Those investments were made much sooner in urban areas because they are so densely populated. In the face of those facts, initiatives like the one that was just announced are necessary.
To reach the goal of connectivity for all residents, and perhaps to address socio-economic challenges, the Quebec government and the Government of Canada joined forces on a program to work with telecommunications companies to deliver high-speed Internet access to Quebeckers.
That will require more significant investment given how big the area is. In addition, staying on top of the latest advancements in technology is an ongoing factor. That is key. We have seen it during the pandemic. Thanks to the strong networks we built, people have been able to work remotely, as we are doing now. That's a good example. Goodness knows, with so many people working from home, the network load has increased significantly, but our networks have not failed at a time when we needed them most. The current strength of our networks is the result of investments that were made in the past, which are now proving their value.