I'll take a first crack at it.
The problem with something like that is it's very aspirational unless governments at all levels are willing to implement laws, rules or regulations to require that behaviour.
I'm not sure that's where the industry is in Canada. However, taking the air transportation sector as a whole, I do believe this committee has the ability to make recommendations to require airlines, if they're going to do business in Canada, to have to follow the public service standard. There is precedent for this in the Broadcasting Act, where broadcasters are given specific mandates to accommodate people with disabilities in their programming and have people representative of disability portrayed in the media.
This committee and government have the ability to mandate these kinds of things within the sector. I don't think we should take this too big.. I think we need to remember what our scope is here and stay within the scope and focus of what we can do within this sector to make the experience better.