A part of it is the airport managers who use data from IATA to figure out.... Montreal is growing a lot. Airport managers said, “Look, if people are flying to Toronto, then on to Rome, let's just have a Montreal-Rome flight.” You show the data, and you see that it makes sense. You go to Air Canada and Alitalia and say, “Here's the data. You should offer these flights.”
There's a place for outstanding airport managers like that to go out there with their people and sell what they have to the airlines and get them to provide service. Again, you could get forwarded to Europe or the United States. You have more options than just within Canada. I think there's a role there for those people to do that.
Also, if you want to go for low cost—and secondary airports tend to be lower cost—if it's a low-cost carrier that likes that model, then you have to make the rest of the model work as well, and that gets back to the fees issue. You can't just remove a little bit of the cost but a substantial..., so that you can really say, “Instead of $1,000, it's $500, and we can still make money at it.”
It helps to be at Hamilton as opposed to Pearson for a number of reasons. That can be put forward, but I think there's a role there for reducing the fees as well so that the ultra-low-cost model is more attractive, is doable and is a business.