It would be great to have some ultra-low-cost carriers.
I've sat down with Skúli Mogensen—who lived in Montreal and founded WOW Air— and the founding CEO of Southwest. I've talked to a bunch of CEOs about this. It's all about costs. This is one of the three basic strategies from Michael Porter at Harvard: low cost. Think about going to Walmart or Costco. The mindset is different when you go to the Ritz-Carlton or Holt Renfrew. You're in a different world. In airlines, ultra-low-cost carriers focus on that. The problem is that the high taxes and other high fees in Canada make it.... The difference between you and a fuller carrier, like Air Canada or WestJet, is much less in terms of the price difference, so you're not rewarded for that ultra-low-cost focus they know how to do.
It would help and encourage those competitors to come in and use their approach. It's interesting, because one of the things they'll ask is, “Oh, do you want water?” I remember asking for water in Icelandair and they said it's $5. I thought it was a human right. They said, “It is, but it's $5.” Air Canada and WestJet are going after charging you for your seat. “Oh, do you want a bag? That will be this much,” and so on. “Oh, do you want a meal?” You are old enough to remember when you used to get meals and all that.
We're adjusting that, but I think ultra-low-cost carriers are a good solution.