As we all know, the return portion of a round-trip ticket is sold at a lower price. In the regions, that limits travel frequency and competition because it forces people to return with the same company. That's also true of connecting flights to international destinations.
Are there any innovative measures that might help our regions in this area? I'm not saying carriers should stop discounting round-trip tickets. However, if all connections were for sale at the same price, that might make it easier for travellers to take connecting flights with another airline.