I know. “Smithereen” is our collective pronoun. We're very proud of it.
You're someone who has provided, through your company, some great service for northern British Columbians. I know you've provided both scheduled services and charter services, and I wonder if you could talk a bit about your experience in trying to compete with larger carriers in smaller markets.
As a small airline company, what have been some of the barriers that you've faced? What have been some of the challenges in trying to offer northern residents competitive airfares and the kind of service that you want to provide?