The single most important thing that industry and my members in particular are doing right now is bringing larger vehicles to market that are electrified. Canadians and North Americans love SUVs and pickup trucks. You're seeing Ford, General Motors and Stellantis investing over $100 billion U.S. into electrification, with a huge amount of that dedicated to bringing vehicles like the Silverado, the Ford F-150 and the Dodge Ram into the market in electrified versions.
In Canada, 80% of sales are of SUVs and pickup trucks, so that to me is a game-changer. A whole new segment of the Canadian consumer population wants to have a pickup truck and currently can't buy an electrified version right now. I think that is extremely important. I'd also note that some manufacturers are also building out their own charging infrastructure, General Motors in particular.