When it comes to consumer incentives, we've asked for a larger federal incentive. Currently $5,000 is provided, but the challenge with the larger vehicles that are coming to market, like pickup trucks, is that they have a large battery inside them. What that means is that the cost is higher right now. We expect battery technology to advance and the price to come down, but giving a consumer a pickup truck with the range that they demand—300, 400 or 500 kilometres—means a bigger battery and a bigger expense.
A $5,000 incentive, when you think that the median household income in this country is about $60,000, is not going to be enough to help all Canadian households make the switch to electric. We've asked for a much bigger consumer incentive if the government wishes to achieve its sales targets.