First of all, I completely agree with what Mr. Kingston just said. Being able to move Canadians to electric vehicle purchases is not simply a function of pushing demand. My company is all in on electrification. We're going to have all of our light-duty vehicles electrified by 2035, and we have a slew of them coming into the market right now. We're making a $35-billion bet on this, and it will be a complete disaster if we cannot sell those vehicles.
What's different in the electric vehicle area is consumers. Consumers have to make this decision. As Brian just said, if the consumers are not able, in the transition period while EV batteries and vehicles are more expensive, to have some assistance to move EVs, or if there is no sufficient charging—you can't charge in your apartment or you can't charge on your street—people are going to make decisions with their wallets and with their sensibility.
We have to join the dots between these policies. Countries like Norway are famously talked about as having the highest EV adoption level. They don't have sales mandates and they are oil-producing countries. What they do is have very smart incentives for consumers to get them attracted to electric vehicles. We need that to take place or else our electrification strategy will fail, and we need to make sure the electric grid is going to be ready to go for those things.
You have to join the dots. The comparison to this adoption of EVs was famously made to asking all Canadians to lose weight because we need to cure obesity.