The first thing is to put in a floor price. You put in a floor price across destinations and say you cannot go below that price, Mr. Airline X, because we know that below that price, you're doing it to kill the other guy.
They did it in the gas industry. Floor prices exist in milk. Floor prices exist in gasoline, so could we apply a floor price to airfares? Absolutely. The minute you establish the fact that nobody can kill you except just by providing good quality and efficient air service, you'll see a bunch of investors showing up at the table. Investors are not coming to the table for regional service. Why? Nobody has $20 million to lose in a price war with a guy who could put $20 million on his balance sheet without even noticing.