I'd love to take a run at that.
One thing that happened when the railways in the U.K. were privatized, and therefore fragmented, was the resurrection of a 19th-century concept called a “railway clearing house”, which was a kind of non-profit co-operative among the carriers. It wasn't a heavy-handed government thing. It was through the industry's organization, but it was the glue that helped the industry stay together.
That's what I mean by creating a non-profit clearing house. If you have Expedia do it, they'll want 15%. You can ask any carrier you like whether it has 15% margins to give away. I can pretty much guess what the answer will be, because this is not a high-margin industry.