I want to go back a little bit to the programs, the distribution of them, how you communicate them, and then also to the surveys a little bit.
You talk about how you make a tremendous effort in your programs to be very clear and get them out. You do it through a client newspaper. How do you make these programs so successful in terms of getting them out? How is it administered, if they have that high a success rate? Do you have any idea, if it is that efficient, if it is that successful, what costs are associated with making that communication system work?