I can speak to the area of psychology. If you go to the website of the American Psychological Association in the States, you'll see that they have all sorts of informational, promotional materials directed at encouraging people, and especially students, who are interested in the mental health field to take up a career in care of the elderly or in geropsychology.
The Canadian Psychological Association is doing more in that direction now, and I'm involved in some of that. I really think that the focus has to be on the education system, and we need to make people more aware of the interest, the potential and the value of careers in the care of older adults earlier in their careers before they've selected their focus, before they're in graduate school and have already decided what they're going to do, and have started down a track that it's hard to turn from.
It's not just the mental health professions that are facing difficulties. Certainly geriatrics is facing difficulties as well in terms of recruiting enough people who want to specialize in this area.
People specialize through the education system, so we have to be working with the colleges and universities to create more interest and have more educational offerings early on that will steer people in those directions.