Some of it is just a matter of attitude, not recognizing the potential size of the market, and the belief, again....
You know, I spoke earlier about people not understanding, seniors included, the possibilities of rehabilitation or habilitation. Similarly, there are opportunities for technology because of the fact that you have a potentially huge market worldwide--not just in Canada--of people who are living outside of major centres. Instead of making another iPod for the kids, they should be thinking about how we make that iPod work for an older population, some of whom are not quite so techno-savvy.