Yes, there is an effort to get out more communications. It is not particularly addressed to a rural setting.
I live in Nova Scotia, in the Annapolis Valley, in a rural setting, although I'm only six kilometres north of a small town called Berwick. On the same token, my neighbour down the road is an ex-military person and he's not aware of the availabilities. Now, he's aware of our organization. He's a UN veteran. But it sort of stops there.
Yes, there is an effort to communicate more.