The question was put to me.
I'd like to respond in a couple of ways.
First of all, you made note of the various ceremonies around November 11, and of course, like the ones here in the national capital region, it's actually organized by the Royal Canadian Legion. It is their event.
As we look at moving forward, we are doing a number of things around youth outreach. We work with schools across the country and we send material to about 16,000 schools from coast to coast in the country, materials for the teachers to use. We've certainly been investing in the Web technology in order to reach out to modern-day people. Also, we have people in Europe this weekend in terms of Normandy, for the sixty-fifth anniversary of Normandy. Also, of course there will be a ceremony, Mr. Chair, at the National War Memorial this Saturday, which will be commemorating the sixty-fifth anniversary of Normandy.
In addition to that, what we are doing, as is noted there in our report, is trying to change our approach a little bit, so rather than bringing Canadians to commemoration, our focus is to bring commemoration to Canadians. Essentially, some of the things we're doing involve looking at the new media. I can tell you that if you were to go on YouTube today, you will see the vignette of the sixty-fifth anniversary that we put together. Also, last year, for the first time in the history of the department, for Veterans' Week the vignette was again posted to YouTube, and we're looking at other issues around social media.
One of our key goals is to try to get greater engagement of youth, and greater awareness of youth, in commemoration, and we feel that one of the tools to do this, when you look at how youth communicate today, is to get out there into those media.
We are also looking at various opportunities for partnership with both the private and public sectors in terms of trying to get that sector more engaged. I'll use an example. A case in point is that last year we were able to have a partnership with the Canadian Football League. For those of you who may have seen the final games, you will have noticed that all the players had Canada Remembers logos on their helmets, and the Canada Remembers logos were on the field. We also had a remembrance service before the start of each game. In fact, there were remembrance services, and poppies, and Canada Remembers pins were given to all participants.
Also, because the Grey Cup game was in Montreal, the commissioner of the CFL and the players from the teams actually took the Grey Cup to L'Hôpital Sainte-Anne and went into the hospital and went out onto the floors and into the wards and talked to the veterans and brought the cup in there.
So we're trying to be very active. Compared to when we were young, we're looking at very different youth today, and so we're really trying to do more with the electronic media, not to take away from the ceremonies that we have in Canada and abroad, which are very important. And I don't have a list with me, but I understand this weekend there will be about 34 different ceremonies, that I'm aware of, in Canadian cities across the country with respect to the sixty-fifth anniversary.