There are many ways that those responsible for the benefits and services programs promote them. I'll talk specifically about how we, in our remembrance activities, try to make sure that people are aware.
When we are organizing remembrance activities, whether here or, more importantly, across the country, we ensure that we have information available, whether it's brochures or people who can answer questions about services and benefits. When we participate in other people's activities, when we attend teachers' conferences, we not only have remembrance materials but information on the programs and services of Veterans Affairs as well, and we have our communications people, who are able to answer questions on how Canadians can get access to those services of the department. It's not unusual for a teacher to be the son or daughter of a veteran, or the husband or wife of a modern-day veteran. We use every opportunity that we have in remembrance to also make sure that people are aware of the services available to support veterans and their families.