On the battlefields tour, that's exactly it. What we are trying to do with that program is to pass on that passion for military history that you can only get by seeing it first-hand. It's like the memory project, but for teachers. We get teachers telling us constantly that at the end of the school year, at the end of learning about World War I or World War II, the best part of the class for students was hearing first-hand from a veteran who was able to answer their questions and was able to talk with them, saying, “I did this” and “we did that”. That's what we're trying to do with teachers.
If we make it part of their professional development programs, that's how we reach out to history and social studies teachers. “This is part of your professional development,” we say, “come and see the battlefields, learn about it, and then develop lesson plans that build on that experience”. When you reach one teacher per year and they have five classrooms, they tell a colleague, and the next year they have five more classrooms. So there's the word of mouth and then we do all sorts of marketing campaigns to reach out to more and more teachers. Again, that operates as a bilingual program. We have a group of English teachers and a group of francophone teachers.