I would say I would hope so, except hope is not a strategy. I think I'm resting a lot of hope on our new website. But it won't be resting on hope alone. We're going to be doing an evaluation of the performance of the website—how many hits we get, how many people respond to us—and we'll be doing focus groups later on to see whether the information is getting out. So not only have we spent a lot of time crafting a message and developing a mechanism; now we're going to monitor whether it's being received.
On November 17th, 2009. See this statement in context.