Let me just address one issue on the cost. The documentary was made on a volunteer basis. The production team in essence consisted of three people: the producer, myself as the co-producer, and a cameraman-editor. We dedicated three and a half years to this. It was a labour of love. It was also a labour of necessity, because the ultimate purpose is to ensure that we don't forget, that we continue to honour, we continue to appreciate, but also that we grow on the basis of not just what the military but also what Canadians themselves can do in times of conflict and crisis. That's the impact we wish to leave.
On what we're doing to promote this, I think you have an opportunity to look at the people who have been thanked in this particular program. We've reached and touched a great number of people in Canadian society, all of whom in one way or another are in a position to assist with its promotion.
When we first started, those in the media were suggesting that this should be focused on television broadcast, on the media for young people. I'm not quite sure where young ends and whatever begins, but let us say that up to the age of 35 it's the Internet, and that is who we want to reach. It will be packaged. It has been left with the Canadian War Museum's archive and the Military History Research Centre, but we also have in the interim a great number of people to promote it. We've worked with the teachers' union in Ontario, and we're doing so with those across the country, and also here in Ottawa with the Ottawa–Carleton District School Board to get this into the classrooms, through the branches of the Legion, through those members of the media who are in position to move this forward.
As I said, we're in the process of discussing with media—for example, Discovery and History Channel, TVO, PBS, mainline broadcasters in Canada—how they can use it. Obviously a mainline broadcaster is not going to carry a series of 52, because it has to build advertisers around that. But yes, I'm very pleased about the number of people we've been able to reach, and this will not stop in terms of further promotion and accessibility, and knowledge.