It's an excellent question, sir. It has become apparent to Veterans Affairs over the last few years that notwithstanding the improvements that we believe the new Veterans Charter has brought to Canadian veterans' programming, we were not as effective as we might have been in getting the message out.
Over the last year we've developed an outreach consultation and engagement strategy, and part of that strategy concerns the communication of programming and benefits to veterans. As I noted in my opening remarks, we've just finished a series of 19 visits to all of the major bases in Canada in cooperation and partnership with the Canadian Forces. We've met with the veterans and serving military members and their families for the very purpose of communicating the message about the program.
What we're finding, regrettably, is that there has been some misinformation in the public domain. There has been some lack of understanding by some of our veterans and serving members. Our outreach strategy is designed to get to that audience, and it includes aggressive changes in how we're going to be communicating with veterans and serving members through social media and other means.
We have developed quite a robust plan for that very purpose, which is to communicate messaging around veterans' programming and benefits.