I think intuitively Canadians would feel that members of the Canadian armed forces are unbelievably disciplined and they all have an incredibly strong work ethic, and that just about any Canadian employer would be lucky to have them on board. It's a message that we need to get out there. They've certainly served our country, and any employer would be so fortunate to be able to make use of those skill sets.
On February 9th, 2012. See this statement in context.