One other thing—sorry, the time is getting short here—is that obviously your outreach objectives are in the tens of thousands of people. That's what I'm assuming your target is. From what I read in the material, you're reaching them in probably the hundreds—lumps of hundreds, right?
I noticed in the material that there are 1,800 Twitter followers. That's a good number, but it wouldn't really meet the need for what you're trying to do.
With the modern veterans, who are in the tens of thousands, I'm going to generalize and say you're getting them by hundreds at a time. How do you get them by thousands at a time? What does it take?
I'll give you an example. In one of my communities the firemen went around to see how many homes actually had fire detectors. You would think that most people would have a working fire detector in their house. After they went through the community they found it was less than 5%, but they had to go door-to-door to do that.
I'm just asking how you plan to reach the thousands.