This will be very simple.
Outreach came up earlier. We are talking about it because we want to foster interest in some issue. I thought to myself that if you are going to contact people, if you are trying to communicate with them, there needs to be some follow-up. It's really important to know what the results were, if any.
I don't know if you talked about it, but I feel that it will be difficult to tally the results you'll subsequently get.