Yes, there are always more things we can do. But the important thing to remember—and this is a key part of how we carry out our work—is that it is not about the Government of Canada remembering or honouring Canadians. Our work is focused on encouraging Canadians to express their thanks to veterans for their service and their contributions.
Most of our work is in fact not directed to the Government of Canada, to remembrance activities of our own; rather, our most important role is that of catalyst. That is where we, through things like the partnership programs, can assist Canadians in expressing their thanks themselves. That isn't really something that requires a lot more tools.
What it really requires is for us to find innovative ways to connect with Canadians. That's really what we're trying to do through work right at the community level, as well as through both the advertising and awareness campaigns and through social media such as Facebook and the other resources.