The poppy, of course, has been the symbol of remembrance since about 1921, when the idea was brought over. The Legion does own the trademark of the poppy, and we protect that trademark very rigorously all the way through the country. That actually came about in around 1948 through the act of Parliament that incorporated the Royal Canadian Legion. So today we try to make not only government aware but also other civilian organizations and commercial organizations aware that the poppy is the trademark. We use it for specific purposes, which is for remembrance, of course.
On October 6th, 2011. See this statement in context.