I would say the biggest message is to get on board. Through our means and our branches, we approach the schools annually. We have a lot of veterans who go into the schools to talk to the kids on Remembrance Day. They could be veterans from World War II, or what you might want to call modern-day veterans—peacekeepers, people who are serving today. It's really important, and we're also working through our provincial commands to approach those provincial bodies of education and get them to make sure they have a dedicated ceremony at their schools. Most schools do, but some don't, and some actually come to us and have us run the ceremonies for them in their gymnasiums on November 11. Really the message is: Take time to remember.
On October 6th, 2011. See this statement in context.