You talked about the War of 1812. I, personally, know nothing about it. Does it have to do with the fact that Quebec culture is completely different? Might it be called something else in our culture? Is some sort of conflict with older Canadians to blame? If so, any War of 1812-themed advertising will be tricky. You must be sure not to offend Quebeckers. There was some sort of revolt at one point. Is it the war between Canada and the United States?
On October 6th, 2011. See this statement in context.