You have to develop programs that can flow out on all media. There is no one media. We use Facebook, but we also realize that teenagers use it as a social entity; it's more of a gossip column than anything else. Twitter is not bad. Websites are old stuff. But there are different types of kids and adults who monitor each of these different types of media, so you have to hit them all.
On November 3rd, 2011. See this statement in context.