What I would explain in that regard is that the $296,000 you refer to, sir, are 296 grants of $1,000 each. They go to single individuals who use that grant money to secure advice, counselling, and coaching in the preparation of things like their own personal CV, how to prepare for an interview, etc. You can divide that number by 1,000 and it touches 296 veterans in this given year.
The money on advertising, on the other hand, reaches and touches far, far more people than that. Our Facebook reach runs at 17 million. In the course of last year, during our ad campaign around and before Remembrance Week, the number of visits to our website went up from about 7,500 per day to over 23,000 per day.
Yes, $4 million is a higher number; however, the reach of that $4 million is far, far greater than the $296,000.