One of the things we talk about in our report—and again, I'm not sure who would take this on; it's fairly expensive to do—is some good marketing and advertising around this. The United States have done some of it whereby they show a veteran saying what they did in the military and here's what they're doing today, and you see what the position was in the military and you see what the veteran's title is now and say “wow”. From the veterans' standpoint they say that's them, they should do that, and they wouldn't have thought of that. Also from the employer's standpoint, it starts to make it a little more real and understandable.
I think marketing is a really big piece of this. We need to be telling employers that by hiring veterans there's an opportunity to improve their bottom lines. They might not realize the pool of talent there. I also think the marketing has to happen for the veterans too, to encourage them to think outside the box a bit. Just because this is what they did in the military, there are some soft skills they might not realize are relevant to potential jobs outside the military.