In our experience, Wounded Warriors Canada has become recognized throughout the country for the programs that exist. Veterans are able to find us pretty easily because we're very active in what we talked about, new technology. Facebook, social media, and our website, etc., have exploded in the last couple of years in getting the message out. That has been leveraged by some excellent corporate partners who have been doing some great national media awareness for us, most recently in a couple of campaigns by The Brick and some other things—online games like World of Tanks, and a whole bunch of other stuff that's out there.
It's a question of knowing what people are looking at and targeting them and getting the message out. People have not had problems finding us.