You're making this hard in one minute, Mr. Valeriote.
We estimate $3.5 million in advertising. That has a commemorative aspect, but it also has an important goal of advertising benefits. Some of the new veterans charter benefits are not being taken up. We have to make sure that more veterans take them up. I'm a strong defender of the last ads we ran because they also had the benefit of showing Canadians a young veteran, a young father, and we need more employers hiring veterans.
On the case managers, hiring will commence very shortly and quickly, post-Treasury Board approval, and we will start working on a targeted—