As I said, when you look at the estimates and the public accounts, particularly in areas where there are benefits that are demand driven and that aren't being taken up, we need to educate men and women in uniform about that. We're trying to work with the Canadian Armed Forces to close the seam and let more of them know about these benefits before they leave the military. We also have to advertise to make sure they take them up.
The added benefit of the imagery chosen in the last ads was to also facilitate the hiring of veterans. We put in priority hiring as a federal government. I'm proud we did that. We need more people seeing these men and women leaving the military as positive additions to their workplaces, not just as a nice thing to do but as very good for their bottom lines. That's the tone those ads have.