I think the most challenging part is that we do not have a unified voice. From different parties and different institutes and different interest groups, the information may come with very different attitudes.
As we know, from the Canadian Medical Association, the Canadian Psychiatric Association, and all the provinces, we've been making a lot of pamphlets and education materials to try to educate our members, based on what we know. However, that's not really helping the physician who prescribes marijuana. Why? Because when we do the education, the majority of physicians do not really prescribe...or authorize it, and it's because of the concerns about the side effects.
So the message delivery is there, but it's not really an efficient way to do that.