It's ongoing communication. When you think you've communicated enough, you have to communicate some more.
You have to access all of those resources that are available to you: newspapers, media, social media and the veterans support organizations that are out there doing the heavy lifting on the streets and helping. We have to access all of those and continue to push that message out there.
As well, the partnership between the Canadian Armed Forces and Veterans Affairs and that handshake and transition have to be strengthened.